At AP Aras Baru, sustainability is a core principle for operations and improvement. Aras Baru has delivered workforce solutions across several industries, but achieving long-term success is rooted in environmental responsibility, social contribution, and strong governance — the three pillars of the Environmental, Social, and Governance (ESG) framework.
“Our efforts reflect who we are as a company: people helping people.”
The rapidly changing business environment and demands are shaping the future roadmap of many companies that are hoping to survive and expand during these dynamic times. A study by Universiti Teknologi MARA found that 60% of Malaysian SMEs fail within five years, mainly due to challenges like shifting customer demands, globalisation, competition, and HR issues, often worsened by weak internal practices.
At Aras Baru, how the ESG framework was worked into operations can be seen through:
Environmental
Environmental efforts begin at the core operations, running environmentally responsible hostel facilities with waste management, energy use, and overall resource efficiency, alongside green transportation solutions — optimising routes, maintaining fuel-efficient fleets, and integrating technology to minimise carbon emissions while ensuring reliable workforce mobility.
Social
On the social front, AP Aras Baru champions worker welfare through various ethical business practices, such as safe accommodations and fair recruitment practices. Furthermore, there have been multiple Corporate Social Responsibility (CSR) programs that provide meaningful support to communities in need. One such example includes a program that provided 500 orphans with free meals — an act that reflects Aras Baru’s values as a company to serve the community.
Governance
There are best-practice governance principles to ensure transparency, regulatory compliance, and stakeholder trust. Our workforce management is not only efficient but also aligned with multiple necessary laws, regulations and ethical standards with multiple agencies and official institutions for safe practices, especially in areas like recruitment, payroll, and insurance services.
AP Aras Baru’s ESG vision is about supplying sustainable impact, not only being the workforce solution for our clients but also contributing to the benefits of people, planet, and progress. As we continue to expand our reach, we remain firmly rooted in the values to drive responsible change.
